“Abolish slavery everywhere, forever.” An ambitious goal. This is, however, the mission of the international nonprofit A21. Founded in 2008 by Christine Caine and her husband Nick, The A21 Campaign is dedicated to solving the widespread issue of modern day human trafficking. A21 takes a all-encompassing approach to this daunting mission. Their involvement ranges from raising awareness, to prevention, to legal action, to rehabilitation. Beginning in Sydney, Australia, A21 has since spread to include 13 different offices in 12 countries, including Denmark, the United States, Thailand and South Africa.

I chose to represent The A21 Campaign for a variety of reasons. The first is that I have a passion for seeing modern day slavery come to an end, and A21 shares that desire. I think that my writing would help them really put a personality to their cause. Having a voice that people can relate to is a crucial aspect of gaining support for a nonprofit. People rarely respond to numbers and statistics alone. However, pair those numbers up with strong, emotional narratives and the organization is much more personable.

A21 has a very attractive representation in its website and social media platforms. They have a clean logo which is easy to remember and design themes that stand out. They also do an amazing job at inspiring the average person to get involved, whether it be donating or participating in the organization itself. I think that they could stand to improve in would be telling more stories about the people that they help. I believe with a little change, A21 can be even more effective than it already is.