Social Media Release

News and Fact Sheet

  1. A21 was awarded the 2017 Mother Teresa Memorial Award.
    1. This took place in December of 2017.
    2. The award was given in Mumbai and was accepted by founder Christine Caine.
    3. The Mother Teresa Memorial Award is “bestowed as an honour to individuals or organizations who aim to promote peace, harmony and social justice.”
  2. Cambridge University raised £5,000 for A21.
    1. This took place on March 14th.
    2. It was a night of high fashion and electronic music.
    3. It took place in the Cambridge Corn Exchange.
  3. A21 releases a new campaign named Can You See Me?.
    1. This took place on January 4th.
    2. This campaign focuses on bringing awareness to the millions of people who are enslaved around the world.
    3. The campaign utilizes a variety of short PSA videos showing people experiencing human trafficking.

Internal Links

  1. http://www.a21.org/content/can-you-see-me/gnsqqg
    1. This is the about section of ‘Can You See Me?.’
  2. http://www.a21.org/content/who-we-are/gnihwo
    1. This is the about section of the A21 website.
  3. http://www.a21.org/content/home/gooc2w?permcode=gooc2w
    1. This is how people can get involved with A21.

 

Graphics & Photos

  1. The A21 logo
  2. The Mother Teresa Memorial Award logo
  3. The “We are the new abolitionists” slogan

 

Photos

  1. A Can You See Me? picture
  2. A picture of Christine Caine receiving the Mother Teresa Memorial Award
  3. A picture of the Cambridge fundraiser

Links for Specific Publics

  1. Time Donors: http://www.a21.org/content/get-involved-landing/gnohyh
    1. This link shows different ways people can donate their time to A21.
  2. Monetary Donors: http://www.a21.org/content/donate/gnnq6h
    1. This link shows how to donate to A21.

External Links

  1. The Mother Teresa Memorial Award website: http://www.motherteresaawards.org
    1. This is the website that talks about the Mother Teresa Memorial Award and who has received it in the past.
  2. The Can You See Me? videos:https://www.youtube.com/user/TheA21Campaign/videos
    1. This is A21’s YouTube channel featuring some of the Can You See Me? videos.
  2. The story about the Cambridge fundraiser: http://www.elystandard.co.uk/what-s-on/music/cambridge-university-charity-fashion-show-1-5436261
    1. This story tells more about the fundraiser and what happened there.

The Call to Action

The purpose of this Social Media Release is to buy people into the A21 Campaign. It specifically features not just what A21 is doing, but how people are noticing and buying into their vision. By showing what they are doing (Can You See Me?), that everyday publics are buying into what they are doing (the Cambridge fashion show fundraiser) and that critics are impressed as well (The Mother Teresa Memorial Award), we cover every level to make sure a good impression of A21 gets across.

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